THE SERIES • IN DEVELOPMENT
Roma Therapy
Where Stories Make Scents
Real stories. Original fragrances. New beginnings. Step inside the journey of turning personal experience into a signature scent—and a brand of your own.
The stories behind the scent
Roma Therapy is an unscripted docuseries in development about personal reinvention, fragrance creation, and the business of building a brand. Created by Joe Gallagher Jr., founder of Roma Parfum, the series follows the creative decisions, personal stakes, and relationships behind bringing a fragrance to life. From the first idea to the finished bottle, it's a story of creativity, mentorship, entrepreneurship, and the people willing to begin again.
Personal stories
Creating a signature fragrance
Building a brand
Cast & Creators
An early look at the people in the developing Roma Therapy story. More cast announcements and profiles will be shared as production develops.
Gene Anderson — Roma Funk Honey. Las Vegas musician Gene Anderson brings rhythm, personality, and creative confidence to Roma Therapy. With Roma Funk Honey, he carries his musical identity into fragrance, exploring how an artist can turn a recognizable style into a brand people can experience beyond the stage.
William James — Roma Ascend. Charleston songwriter William James approaches fragrance as another form of storytelling. Roma Ascend gives his creative vision a new medium, following the work of turning inspiration into a finished product and learning the practical craft behind a personal brand.
Dearies Laval — Geechie Lo’Facade. Rooted in Charleston and his Gullah Geechee heritage, Dearies Laval creates a fragrance that carries a sense of place, identity, and possibility. His first business venture brings personal reinvention into the real world of building a brand, connecting with customers, and creating opportunities that can reach beyond himself.
Quiyon Board — Chosen Roma. Oklahoma City creator Quiyon Board brings his own perspective to the meaning of being chosen and making a mark. Through Chosen Roma, personal expression becomes a tangible product, following the challenge of moving from a creative idea to a brand with customers and a future.
Antonio Palacios / Tony Coloni — Roma Blu Colla. Shaped by his experience in Arizona’s copper mines, Tony Coloni brings a working person’s perspective to fragrance. Roma Blu Colla turns that identity into a signature scent, connecting the pride of hard work with the ambition to build something of his own.
Rob Fitzpatrick — Entrepreneur. Rob Fitzpatrick brings an experienced entrepreneur’s perspective to a cast building personal brands from the ground up. His involvement adds a different scale of ambition and experience to Roma Therapy, opening up questions about what it takes to turn creative potential into a lasting business.
Christopher Lykes Jr. / Lamar Scentz — Roma Lamairius. Columbia, South Carolina creator Christopher Lykes Jr., known as Lamar Scentz, is turning a passion for fragrance into Roma Lamairius. His journey follows the hands-on work of product development and reaching customers, where creative vision meets the responsibility of delivering a brand people can trust.
Behind the Camera
Joe Gallagher Jr. — Creator & Executive Producer
Artist, author, product developer, and founder of Roma Parfum, Joe brings together storytelling, fragrance, and entrepreneurship to help creators turn personal vision into tangible brands.
Graham Ladd & Ethan Kaiser — Directors, MadLad Films
Additional production credits will be announced as the series develops.
COMPANION APP • PLANNED
The story continues beyond the screen
We're developing a companion app designed to immerse viewers in the Roma Therapy universe and its creator economy. The vision brings the show, its creators, and its audience into one connected experience.
Explore the universe — Follow creator journeys and discover the stories behind the fragrances.
Trade digital assets — Participate in a planned digital marketplace connected to the show's world.
Redeem tokens — Exchange tokens for limited edition items that appear on the show.
The app and these features are in development and are not available yet. Launch details, availability, and participation terms will be shared as they are finalized.
Be part of the next chapter
Sign up for show news, trailer updates, and opportunities to get involved. Whether you're a viewer, creator, production professional, potential partner, or member of the press, we'd love to hear from you.
For partnership or media inquiries: sales@romaparfum.com
Roma Therapy is in development. Trailer, production, and release announcements will be shared as they become available.