THE ROMA COLLECTIVE

Where Stories Make Scents & Become Brands.

THE PREMISE

After spending six years building businesses together across three industries: food, beverages, publishing, and fragrance; entrepreneurs Joe Gallagher Jr. his wife Ryan Gallo and Joseph Adeshina have discovered something unexpected:

People don’t just want products.

They want purpose.

Now they’re attempting something no one has ever tried in the fragrance industry. Actually, this may have never been done in any industry.

Twenty content creators from around the country aren’t competing to win a prize.

They’re being handed the opportunity to build something far more valuable:

Their own fragrance company.

From the first prototype to the first preorder, each creator officially becomes a brand owner inside Roma Parfum’s rapidly growing ecosystem.

But earning a brand is only the beginning.

THE SHOW

Unlike traditional competition series, The Roma Collective has no eliminations, no judges, and no manufactured villains.

Instead, cameras follow the authentic day-to-day reality of launching twenty new businesses simultaneously.

Viewers experience the real pressure of entrepreneurship:

• Designing fragrances
• Approving packaging
• Working with manufacturers
• Solving supply-chain problems
• Negotiating with retailers
• Pitching sponsors
• Building audiences
• Shipping products
• Managing setbacks
• Celebrating first sales

The headquarters becomes the heartbeat of the series, where creators collaborate, disagree, encourage one another, and solve problems together while turning ideas into companies.

This isn’t about making influencers famous.

It’s about showing what it actually takes to build a brand.

THE BLUE OCEAN

Most reality shows are built around one question:

“Who gets eliminated?”

The Roma Collective asks something entirely different:

“Who will you empower next?”

At the end of every season, each creator must identify someone whose story deserves the same opportunity they were given.

That person becomes their protégé.

Those protégés become the next generation of creators.

Every season expands the ecosystem.

Every founder becomes a mentor.

Every mentor creates another founder.

The cast doesn’t disappear.

It grows.

WHY IT MATTERS

Every bottle represents someone’s life story.

Military veterans.

Cancer survivors.

Recovering addicts.

Parents.

Immigrants.

Dreamers.

Creators who never imagined owning a business suddenly find themselves building companies with millions of potential customers watching the journey unfold in real time.

The audience isn’t simply buying fragrance.

They’re investing in people they have watched grow.

STRATEGIC PARTNERSHIPS

The Roma Collective naturally integrates the brands entrepreneurs use every day.

Packaging manufacturers.

Coffee shops.

Hotels.

Shipping companies.

Retailers.

Automotive partners.

Technology providers.

Creative software.

Logistics.

Office equipment.

Sponsors don’t interrupt the story.

They become part of it.

The businesses helping these creators succeed are featured organically throughout the entrepreneurial journey, creating authentic product integration instead of traditional advertising.

THE LEGACY

The Roma Collective isn’t about launching twenty fragrances.

It’s about creating a self-sustaining movement.

A growing network of founders who build businesses, mentor others, and continue expanding the community one creator at a time.

Because the greatest product being created isn’t perfume.

It’s opportunity.

The Roma Collective

Where Stories Make Scents & Become Brands.

The Roma Collective Sponsorship Packages offer brands the opportunity to become part of a groundbreaking television series where storytelling, entrepreneurship, and fragrance converge. From title sponsorships and episode integrations to exclusive category partnerships and in-kind product placements, each package is designed to create authentic brand exposure, meaningful audience engagement, and lasting impact through premium content and strategic partnerships. Together, we’re building more than a show we’re creating a movement.